DV360

Display & Video 360 (DV360) is Google’s enterprise-level demand-side platform (DSP) for programmatic advertising. It allows advertisers to plan, buy, and manage digital campaigns across display, video, TV, audio, and mobile channels from one platform. DV360 offers advanced targeting, audience segmentation, real-time bidding, and detailed analytics. Integrated with Google’s ecosystem, it supports data-driven creatives and campaign optimization. Ideal for large-scale and cross-channel campaigns, DV360 enables marketers to reach the right audience at the right time with precision and efficiency. It is often used by agencies and experienced advertisers looking for more control and flexibility than standard Google Ads.