Digital strategist working at the intersection of user research, service & UX design
I am a seasoned user researcher and UX design strategist with extensive expertise in the design process. Since 2015 I have successfully contributed to over 30 UX research and design projects and conducted numerous qualitative and quantitative research studies. With an empathic and analytical mindset, I focus on user needs, goals, and tasks in a complex B2B world. Informed by data based insights, I am confident to create prototypes and validate assumptions.
Most recently I collaborated with cross-functional teams at SAP, HelloFresh and Union Investment to map their employee journeys, improve workflows and design for corporate SaaS platforms. I work closely with software development teams and stakeholders according to agile, scrum, and SAFe princiles. Often I step into the role of a product owner to define the product vision, strategic goals and roadmap, to document processes, uncover use cases and write epics and user stories.
I love training, mentoring and coaching people in human centered design and enjoy building up structures, evaluating tools, and establishing DesignOps. For several clients, I have set up design pattern libraries based on principles that ensure a consistent user experience and automise the end-to-end design process. Whenever required, I run team meetings, lead members and manage tasks and work streams in JIRA.